Between Meetings

Natalie Lowe, Managing Partner at The Orangeblowfish, Creative, Branding, China, Selfbranding, Phygital

January 07, 2022 Marian Danko Season 2 Episode 6
Between Meetings
Natalie Lowe, Managing Partner at The Orangeblowfish, Creative, Branding, China, Selfbranding, Phygital
Show Notes

Natalie Lowe, Managing Partner at The Orangeblowfish, Creative, Branding, China, Selfbranding, Phygital

  • you can't have everything now, you can’t be everything now
  • personal branding helps you to better understand what your core values are
  • COVID was an enabler of China moving forward with from admiring Western brands right up to incorporating a lot of Chinese culture and design into their creative campaigns that just speak to local audiences
  • the new term "phygital" how do you get people into physical spaces
  • does your brand resonate with your client's values?
  • never lose sight of why you did this in a first place

Natalie Lowe, the Managing Partner at The Orangeblowfish, is a woman who wears many hats. She is an entrepreneur, a mother of 2 beautiful children; a wife; and an active volunteer in the global business community.

🚗 In China Between Meetings is a series of on-the-go interviews in which we discuss innovation, technology and entrepreneurship at the speed of China. Our guests are industry leaders, entrepreneurs and corporate innovators. We catch them between meetings. In a car ride across town, they share inspiring stores, personal experiences, industry insights and practical advice on how to scale your way to success in China and beyond. 

This podcast is brought to you by the team of weHustle, a Shanghai-based platform for innovation and growth, dedicated to supporting local and international teams as they navigate China’s dynamic business landscape. Supported by Startups Gear, a one-click application tool for startups, and TECOM Conf, China's first tech and entrepreneur communities conference.

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