We discussed Cyril's background and experiences as an entrepreneur, the changes and developments in eCommerce in recent years, the use of key opinion leaders (KOLs) in marketing, and the challenges Chinese brands face when expanding globally, among other related topics.
Takeaways:
Cyril has 20 years of experience in digital, eCommerce, IT, and marketing from a background in leading 4A agencies. He has supported global clients from top MNCs in FMCG, luxury, beauty & skincare, home appliances, and pharmaceutical/cosmeceutical categories, utilizing digital solutions and innovations to drive omni-commerce and customer connection, resulting in acceleration of growth for clients.
Between Meetings is a series of on-the-go interviews featuring industry leaders, entrepreneurs, and corporate innovators. In these interviews, we delve into the latest trends and developments in innovation, technology, and entrepreneurship, catching our guests between meetings in a car ride across town. Along the way, they share inspiring stories, personal experiences, industry insights, and practical advice on how to scale your way to success. Each interview is packed with valuable information and inspiration for anyone looking to make an impact in the tech and innovation world.
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